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    1. Home
    2. Search result
    3. Marilyn Merlot (2018)
    Marilyn Merlot

    Marilyn Merlot (2018)

    Vintage

    Retail Price (inc. GST) (750ml)

    Per Bottle: $75.70

    Aroma Note arrow-down2

    The colour is immediately captivating in this rich deep ruby hued 2018 Merlot. There is good intensity in the nose with well-integrated aromas that hint of ripe blackberries, orange zest, cocoa powder, and hints of mint/menthol, and baking spices. On the palate there are added notes of toasted oak, integrated with concentrated strawberry and bright plums. This wine has more than ample body and structure for a Napa Merlot, but still maintains a rich balance ending with a long enjoyable finish.

    Wine Profile arrow-down2
    Region
    :
    California
    Classification
    :
    AVA
    Appellation
    :
    Paso Robles
    LWIN
    :
    1840177
    Flavours arrow-down2
    • Blackberry
    • Mint
    • Spice
    • Cocoa
    Food Pair arrow-down2
    • Veal
    • Cheese
    • Lamb
    • Venison
    • Beef
    • Poultry
    • Osso buco
    • Filet mignon

    About this WINE

    Merlot

    Merlot

    Known as Cabernet Sauvignon’s partner in crime, Merlot is a soft, fleshy and easy to grow grape that ripens easily, which makes it one of the world’s most planted wine grapes. This plummy little chum makes a lovely blend with said partner-in-crime, softening the tannic structure of Cabernet Sauvignon, while adding fruit and flesh to the mix.Climate has a lot to say about the taste of Merlot. When the climate is hotter as in California, expect a more fruit-forward and soft Merlot, in contrast to the herbaceous and mineral character of cool-climate Merlots from Bordeaux.Merlot has had quite a jo

    About this WINE

    The Producer

    The story behind the brand's success includes a bit of Hollywood serendipity as well. Bob and Donna Holder, principal owners of Marilyn Merlot, moved to Napa in 1978 from Berkeley, CA. He was a CPA, and she worked at St. Helena High School, but they quickly gravitated to wine.In 1980, the Holders and a few friends started producing a barrel of Cabernet at the couple's Rutherford home. They called the wine Cannibal Sauvignon and, although it wasn't for sale, packaging stood front and center: The "brand" was dubbed "Maneater," and the bottles got a snappy cartoon label designed by Denys Cazet, o...

    The story behind the brand's success includes a bit of Hollywood serendipity as well. Bob and Donna Holder, principal owners of Marilyn Merlot, moved to Napa in 1978 from Berkeley, CA. He was a CPA, and she worked at St. Helena High School, but they quickly gravitated to wine.In 1980, the Holders and a few friends started producing a barrel of Cabernet at the couple's Rutherford home. They called the wine Cannibal Sauvignon and, although it wasn't for sale, packaging stood front and center: The "brand" was dubbed "Maneater," and the bottles got a snappy cartoon label designed by Denys Cazet, one of the home winemakers.Using some purchased grapes and some grapes on the Holder property, they produced their first homemade Merlot in 1983. One evening two years later, when the wine had been bottled, dinner conversation turned to a name for the Merlot. We wanted something cute that fit with the Maneater brand. Donna Cazet said, “Why not call it Marilyn Merlot?” The idea just hung there, and it really seemed like a clever name recalls Bob Holder.By that time, Holders also had some first hand knowledge of the wine business. In 1980, they became partners in a commercial venture called Manzanita Cellars, which produced Chardonnay and Cabernet from purchased grapes.Holders credit the idea to take Marilyn Merlot commercial to a friend in the wine business, "We gave a case to an auction in 1987, and Tony said, 'You ought to be selling this stuff,'" says Holder. So they did! Another friend connected them with the attorney representing the estate of Marilyn Monroe. They eventually hammered out a licensing contract, which allowed them to use the photo reproductions on the labels and gave exclusive rights to the brand name. Sales of the first commercial vintage, the 1985, which was made with purchased bulk wine, were good. They sold out the initial 2,500 cases they'd made, and then received an order, from Japan, for 2,000 more cases of the vintage. They bought more bulk Merlot and did a second bottling from the 1985 harvest.But the real spark came from an unlikely source, in the form of a criticism by a Los Angeles Times columnist. "He wrote, 'Can you believe this? There's a group in Napa Valley using the image of an unfortunate substance abuser to sell wine," Holder recalls. The next day, a professional photographer called asking for bottles for a shoot. A photo appeared in Life magazine first, then in other magazines and newspapers around the worl.A (wine) star was born. "That column proved the old adage that any publicity is good publicity," Holder quips.

    The Region

    California

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